Essay about Communication Theory - 760 Words

Background and History With the advent of WWII, the idea of effectively communicating ideas to the masses moved to the forefront of research in the United States. Wilbur Schramm, considered by many to be the founder of communications as a field of study, served as the director of the Office of Facts and Figures and the Office of War Information in Washington, D.C. in the early forties. It was during these years, that he formed his vision of communication study (Rogers, 1994). Later, he would found the first doctoral program in communications. While Schramm clearly founded communication studies, Claude E. Shannon proved to be the key theorist, conceptualizing the theory in the late 1940s that remains central to communication study†¦show more content†¦Shannons concept was quickly adopted by researchers in various disciplines and applies to computer science, physics, molecular biology and biotechnology, psychology, linguistics and communications. Following the publication of Shannon and Weavers book, hundreds of schools of communication were started at U.S. universities and around the world (Rogers, 1994). Communication Theory and Human Interactions: an Adaptation of Shannons Model Shannon clearly designed his theory as a mathematical model that does not take human emotions and experiences into account (Rogers, 1994). However, communication scholars immediately applied the theory to human interaction. Schramm adapted the model to deal with the concern of communication, reception, and interpretation of meaningful symbols--processes at the heart of instruction (Heinich, Molenda, Russell Smaldino, 1996). Schramm emphasized that communication cannot occur unless the field of experiences of the sender and receiver overlap, in order to challenge and extend the knowledge of the receiver (Heinich, et.al., 1996). The success of this interaction would then be measured by the feedback the receiver would give to the sender once the message has been transmitted. Feedback, in an instructional setting, may take the form of discussions, observations or tests. Schramms adaptation provides a communication model that is measurable and adjustable for the production of effective communication in an instructionalShow MoreRelatedCommunication Theories Paper1190 Words   |  5 PagesCommunication theories paper Amanda Haring Com 310 â€Æ' Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs or behavior. Communication helps us understand one another. (Communication, 2011). Communication is broken down into theories. Three examples of these theories would be the social penetration theory, cognitive dissonance theory and the uncertainty reduction theory. 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